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February, 2011 Archive

[MAGAZINE ARTICLE] Jez features in AudioInfos magazine

AudioInfos, the main trade publication for Independent Hearing Care Professionals, recently ran a 3-page article about the Unitron UK Unite University, of which Jez is a faculty member, returning for the second year running to enlighten people on achieving excellence through service. The article section discusses Jez’s contribution to

“How do we attract more customers?”

Simon from Clarity Hearing Solutions sent in this question for Jez: “We hold ‘Open Days’ at our hearing aid centre and run local press adverts and promote through direct mail. What should our invitation letter to potential new clients feature to make it a ‘must attend’ event?” The most powerful way to guarantee repeat custom, motivate […]

Getting the most from an external speaker – the secrets to hiring a good conference speaker

For the full article, head over to the Free Resources area at! When choosing a keynote speaker to speak at your conference or event, it is important to view it as the important investment that it is.  I have heard of – and seen – many professional conference speakers with excellent reputations and glowing […]

Complex Communication

Communicating effectively can be a really complex task – particularly with humans – because language plays such an important part.  Most of the time it’s overly complicated because there is either emotion involved, or too many words. Let me give you a fun example you can use to highlight the point with your team: What […]